Dualstar Entertainment Group LLC
Established in 1993 to influence the tremendous appeal of then-child stars Ashley Olsen and Mary-Kate Olsen, Dualstar Entertainment Group has matured with two of America's favorite young entertainers. Dallas Capital was asked by Ashley Olsen and Mary-Kate Olsen to help them take control and prepare the company for substantial growth. Together, the company appointed a new chief executive officer, veteran retail guru Diane Reichenberger and added her to company executives, including EVP Jill Zimmerman who has been with Ashley and Mary-Kate since their early years on Full House, the team is now guiding Dualstar to the next level - augmenting the mary-kateandashley brand with other properties that hold strong promise and global appeal.
Today, the company's mary-kateandashley brand is the undisputed leader
in affordable designer fashions for the 'tween (ages 5-12) market and
is making headway toward its goal of becoming the premier global provider
of fashion, entertainment, lifestyle products. Dualstar has expanded
its scope through a partnership with 12-year old identical twin actors
Dylan and Cole Sprouse ("The Suite Life of Zack and Cody"),
and the launch of the Sprouse Bros. brand. The only young men's lifestyle
brand designed by boys for boys, the Sprouse Bros. brand is supported
by Dylan and Cole's strong fan base who view them as influencers in
lifestyle and fashion choices. With posters, calendars, an online fan
club and mobile content already in the market, the Sprouse Bros. brand
will launch a book series in Summer 2007 in partnership with Simon Spotligh,
a division of Simon & Schuster. A DVD Home Entertainment series
announcement is imminent, and young men's grooming products and a retail
partnership for a fashion collection launching Fall 2007 are in development.
Outside the mary-kateandashley brand, a young women's contemporary line
is currently being designed for a Fall 2007 launch. Planned for high
tier distribution at retail, the contemporary line has long been a goal
of Ashley's and Mary-Kate's and they are closely involved in the design,
marketing and publicity plans currently under development. The contemporary
line follows the successful launch of The Row, Ashley and Mary-Kate's
latest fashion venture. Launched in December 2006, The Row is a high-end
fashion line and debuted exclusively in Vogue magazine's November 2006
issue. With the Fall collection debuting at market week in February
and consisting of knitted and woven basics, the line is a true labor
of love for the fashion trendsetters who are the sole designers of this
line and have worked closely on every aspect from sourcing, fabric development,
and product manufacturing and sales as well. It is also an unprecedented
move in the fashion industry, marking the first time designers of a
mass brand have moved into the highest tier of distribution with a couture
line.