Dualstar Entertainment Group LLC


Established in 1993 to influence the tremendous appeal of then-child stars Ashley Olsen and Mary-Kate Olsen, Dualstar Entertainment Group has matured with two of America's favorite young entertainers. Dallas Capital was asked by Ashley Olsen and Mary-Kate Olsen to help them take control and prepare the company for substantial growth. Together, the company appointed a new chief executive officer, veteran retail guru Diane Reichenberger and added her to company executives, including EVP Jill Zimmerman who has been with Ashley and Mary-Kate since their early years on Full House, the team is now guiding Dualstar to the next level - augmenting the mary-kateandashley brand with other properties that hold strong promise and global appeal.


Today, the company's mary-kateandashley brand is the undisputed leader in affordable designer fashions for the 'tween (ages 5-12) market and is making headway toward its goal of becoming the premier global provider of fashion, entertainment, lifestyle products. Dualstar has expanded its scope through a partnership with 12-year old identical twin actors Dylan and Cole Sprouse ("The Suite Life of Zack and Cody"), and the launch of the Sprouse Bros. brand. The only young men's lifestyle brand designed by boys for boys, the Sprouse Bros. brand is supported by Dylan and Cole's strong fan base who view them as influencers in lifestyle and fashion choices. With posters, calendars, an online fan club and mobile content already in the market, the Sprouse Bros. brand will launch a book series in Summer 2007 in partnership with Simon Spotligh, a division of Simon & Schuster. A DVD Home Entertainment series announcement is imminent, and young men's grooming products and a retail partnership for a fashion collection launching Fall 2007 are in development.


Outside the mary-kateandashley brand, a young women's contemporary line is currently being designed for a Fall 2007 launch. Planned for high tier distribution at retail, the contemporary line has long been a goal of Ashley's and Mary-Kate's and they are closely involved in the design, marketing and publicity plans currently under development. The contemporary line follows the successful launch of The Row, Ashley and Mary-Kate's latest fashion venture. Launched in December 2006, The Row is a high-end fashion line and debuted exclusively in Vogue magazine's November 2006 issue. With the Fall collection debuting at market week in February and consisting of knitted and woven basics, the line is a true labor of love for the fashion trendsetters who are the sole designers of this line and have worked closely on every aspect from sourcing, fabric development, and product manufacturing and sales as well. It is also an unprecedented move in the fashion industry, marking the first time designers of a mass brand have moved into the highest tier of distribution with a couture line.

  • America’s #1 girls fashion and lifestyle brand. The mary-kateandashley brand fashion, lifestyle, entertainment and home décor line is featured at nearly 3,000 Wal*Mart stores in the U.S.
  • America’s #1 girls video franchise of all time. Nearly $1 billion in retail sales. Nearly 40 million copies sold. #1 direct-to-video of all time.
  • America’s #1 girls book brand. Over $150 million in retail sales. Nearly 40 million copies in print among four book series plus special editions.
  • " America's #1 most televised celebrity-base brand. Full House, So Little Time, Two of a Kind, The Challenge, Holiday in the Sun, and Our Lips are Sealed, Passport to Paris, Winning London, Billboard Dad, and New York Minute keep the brand relevant and vibrant.
  • " #1 kids, "tween and teens provider to AOL in America. #1 Internet destination for kids, 'tweens and teens in the U.S. Nearly 2 billion annual hits. Also home to Mary-Kate and Ashley's Official Fan Club