Someone in the sidecar who’s been there.
The “Anti-Consultant.”
When you started your business, you were likely on the motorcycle alone. You had no idea where you were going. You just took off and did your best to navigate. Now, you have assets, employees, and a family counting on you. You don't want to risk it all, but you know you need change things up.
What you really need is a pal in the sidecar who's been there and done that. Someone who rides with you. That’s Bill. Not a consultant who tells you what's wrong and then parachutes out. A skilled mentor. Someone who makes you feel comfortable enough to make the uncomfortable decisions, and experienced enough to help you avoid the mistakes he's already made.
What clients receive.
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Communication is with Bill directly, not through intermediaries or staff. When issues arise, Bill is the one working with you.
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Feedback is direct and honest. If the business model is flawed, that will be communicated clearly. If the leadership team is the obstacle, Bill will say so. The purpose is to solve problems, not to preserve comfort.
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Bill has held the roles his clients currently occupy. Founder, CEO, board member, investor. That direct experience informs advice that is practical rather than theoretical.
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Many advisory relationships end after the strategy phase. Bill is involved through implementation. He provides continuity during the execution stages where most initiatives are typically challenged.
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You have to be willing to listen and learn. If you've already got all the answers and just want validation, this won't work. Bill helps leaders who are ready to hear what they need to hear, not just what feels good.
"When you’re running a company, sometimes people only tell you what you want to hear. Having someone like Bill tell it to you straight is necessary if you want to keep thriving."
— Corey Shelley, First Colony Mortgage