Fixing what’s broken. Building what’s next.

Dallas Capital provides strategic counsel for companies navigating inflection points whether that’s executing a turnaround, preparing for a transaction, or helping leadership teams jettison patterns that are limiting growth.

This is not traditional consulting. There are no standardized frameworks or off-the-shelf solutions. Bill works directly with leadership and brings decades of operational experience to the table. He’s not just a big idea guy, he’s a doer who will stay through execution.

Who we work with.

What we provide.


Bill quickly identifies what's wrong with your business using what he’s learned from 40 years of working with all kinds of companies.

Fast diagnosis.


Hands-on experience restructuring and realigning organizations. This isn't just talk; Bill’s done it himself in companies that were in trouble.

Operational turnaround expertise.


Bill understands where the markets are going. He’s experienced many different economies across various industries, so he can help you prepare for what’s around the corner. He built First Franklin during a recession with interest rates in the high teens. He closed OwnIT before the 2008 crisis hit. He acquired Skyline when others were running from the market and took Finance of America public during a pandemic.

Market cycle perspective.


Translating ambition and ideas into actionable strategy. Bill helps leaders turn ambitions into plans their teams can execute.

Vision development & execution.


Unlike advisors who exit after the strategy phase, Bill not only stays to help put the plan into action, but he’ll also guide you through the tough parts where things can go sideways.

Continuity through transition.


"Bill’s seen it all. He’s built companies. He’s grown companies. And he’s sold companies. Now, he’s taking all of that valuable experience and serving it to us on a platter."

— John Owens, Primis Mortgage